Topic - Amazon India Fashion Week 2015.
The most historic event in the Indian
fashion scene came alive as people witnessed an event that is perhaps going to
change the way people associate themselves with fashion. FDCI (Fashion Design
Council of India) in alliance with Amazon India presented the Amazon India Fashion
week 2015.
A new epoch for designers in India is all
set with this event of Amazon India Fashion week which was a brilliant blend of
new designs, models, choreography and ideas. “Fashion” which was meant only for
the elite, perhaps a decade before, is now made available for all kinds of
customers who have a distinct taste in fashion, yet the reach was lacking.
According to some designers, there is a
good demand for designer clothes and is now well accepted and appreciated by
all segments of the society – be it a Mehndi,
Sangeet, the wedding reception or
even while tying the holy knot.
The event highlighted the collections of
various designers from across India who would also get a chance to sell their products
online through Amazon. With the number of online shoppers increasing by the
day, designers like Tarun Tahiliani feel that fashion would be now accessible
even in smaller towns. Selling designer stuff online also reduces the chances
of duplicate or imitation of the original as it is certified pure by Amazon and
it restores the belief of the customers in the designer products.
This event focused on bridging the gap between the fashion availability
in cities and the towns. Selling the exclusive products online helps the
designers to tackle to problem of penetration and serving each kind of market
demands.
The grand sizzling event was spread across five days at Pragati
Maidan, New Delhi. The 25th
edition of the India Fashion Week showcased the various new talents and their
creativity. An event of a kind which concluded with 50 brilliant designs
by the 25 star designers of India including Tarun Tahiliani, Sabyasachi, Rohit Bal and Manish Malhotra who
came together to put up an unforgettable and a historic fashion show. The show comprised of a blend of
Indo-Western clothes showcasing the gradual variation of different shades of
reds.
The audience was
swept off by their feet and could not stop themselves from giving a standing
ovation to all the Star designers who walked down the ramp as the show
concluded.
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