Wednesday, July 22, 2015

Sample Creative writing for RK Group

RK GROUP
Creative writing topic - Envious Friend
Your character desperately wants something that belongs to his best friend. He feels that if he had this one thing, his life would be better. Without it, his life is miserable. What is the thing? Why does he want it so much? You decide. Your character develops a plan to get this thing for himself. What's the plan? But several obstacles block him. What are they? The situation is looking pretty bad for your character, but he decides to make one final last-ditch effort to get what he wants. This is the story climax. What is your character's final plan? What happens? Write the story.
Rosanna had magic in her legs. She had learnt ballet dancing ever since she was 6. It was always her dream to become the world’s finest dancer and yes famous too! How dainty she would look when she would wear those cute little Pointe shoes and that lovely pristine white classical Tutu skirt! There would not be a single day when she would miss her practice.
Rosanna’s best friend was Svetlana who stayed next door. It was almost as if they had grown up together. More than just friends they were true soul sisters. Svetlana was also into ballet dancing and actually speaking, both these girls were a huge competitor to each other.
It was just week before that Rosanna had celebrated her 18th birthday and was anxious as she would be stepping in to adulthood. After a regular ballet session, Ms. Wilma Whyte, the ballet mistress waited to announce the names of the two lucky students who would be performing at the prestigious International Ballet Competition held at Bolshoi. This competition would be held once in four years and getting selected to perform on such a huge stage was once in a lifetime event!
The class dropped into complete silence and the moment of truth had arrived. She proudly called out the names of Svetlana and Carlos. While they could not believe their ears, and couldn’t stop themselves from thanking the ballet mistress, for Rosanna the world had come to a standstill. Her heart broke into a thousand pieces; all her dreams were shattered in a second. She was spellbound and returned home all alone.
In a second, Rosanna’s beautiful world had turned into a dark nightmare! She started distancing herself from everyone and especially her friend Svetlana. The once, generous and kind Rosanna had turned into a different leaf – full of greed, sloth, envy and wrath. She felt so desperate of missing that one chance to be at the centrestage of the world. She could not tolerate that her friend had been selected but not her. She started plotting ideas so that she could somehow stop Svetlana from performing at Bolshoi.
One a Sunday afternoon, Rosanna invited Svetlana over for brunch and tried to poison her. But, as fortune would have it another way, a little cat got poisoned instead! Svetlana learnt about her best friend’s cruel intentions and got cautious. She also tried to be away from her and refused to heed to all her concerns.
Rosanna just didn’t want to give up. She went to Svetlana’s home and pretended to be kind and asked her to forgive her. Just then, at her home, in Svetlana’s room, Rosanna found a personal diary written by Svetlana. She immediately grabbed it and stole it. Again back home, she started reading it. Tears started rolling down her eyes for she realized that the diary contained numerous memories of the time both of them had spent. She rose and decided not to succumb to any more evil desires against her dear friend.
The very next day at the ballet class, Rosanna decided to ignore all the damage that has been done and decided to work hard and put in her best effort. She fastened her Pointe shoes and geared herself up. The ballet mistress noticed this and encouraged her to practice more. Ms. Whyte being a perfectionist never said a “good job” to Rosanna ever; reason – she always believed that there are no two words in the English language more harmful than “good job”. She didn’t want Rosanna to become complacent.
Each day at practice, Rosanna put in her very best. Svetlana also extended her full support and confidence to her. On one such day, while practicing the allegro, she experienced severe injury to her ankle. She cried in immense pain, but did not want to give up. She rose, gathered herself and continued dancing. Every member of the class could feel the excruciating pain that Rosanna suffered.
Days passed and she recovered quickly. With each passing day, Rosanna learnt the fine art of doing a graceful Grande Jeté, Pirouette and Arabesque. Gradually, but eventually she became the most loved and adored ballerina of the entire class. The younger kids would look up to her for her outstanding performance.

In the meanwhile, Carlos who was supposed to join Svetlana for the prestigious event was found drowned into drugs. The Ballet mistress admonished his behavior and decided to cancel his ballet competition participation. She already had a clear participant in her mind to replace Carlos; none other than Rosanna. She was finally able to make her dream come true; not by cheating or by using cruel or dangerous methods, but by sheer hard work, trust and friendship.  They now start to rehearse to perform a Pas de deux at the International Ballet Competition.

Wednesday, June 3, 2015

Sample article for www.strandofsilk.com - Amazon India Fashion Week

Sample article for www.strandofsilk.com


Topic - Amazon India Fashion Week 2015.

The most historic event in the Indian fashion scene came alive as people witnessed an event that is perhaps going to change the way people associate themselves with fashion. FDCI (Fashion Design Council of India) in alliance with Amazon India presented the Amazon India Fashion week 2015.  

A new epoch for designers in India is all set with this event of Amazon India Fashion week which was a brilliant blend of new designs, models, choreography and ideas. “Fashion” which was meant only for the elite, perhaps a decade before, is now made available for all kinds of customers who have a distinct taste in fashion, yet the reach was lacking.

According to some designers, there is a good demand for designer clothes and is now well accepted and appreciated by all segments of the society – be it a Mehndi, Sangeet, the wedding reception or even while tying the holy knot.

The event highlighted the collections of various designers from across India who would also get a chance to sell their products online through Amazon. With the number of online shoppers increasing by the day, designers like Tarun Tahiliani feel that fashion would be now accessible even in smaller towns. Selling designer stuff online also reduces the chances of duplicate or imitation of the original as it is certified pure by Amazon and it restores the belief of the customers in the designer products.

This event focused on bridging the gap between the fashion availability in cities and the towns. Selling the exclusive products online helps the designers to tackle to problem of penetration and serving each kind of market demands.

The grand sizzling event was spread across five days at Pragati Maidan, New Delhi. The 25th edition of the India Fashion Week showcased the various new talents and their creativity. An event of a kind which concluded with 50 brilliant designs by the 25 star designers of India including Tarun Tahiliani, Sabyasachi,  Rohit Bal and Manish Malhotra who came together to put up an unforgettable and a historic  fashion show. The show comprised of a blend of Indo-Western clothes showcasing the gradual variation of different shades of reds.


The audience was swept off by their feet and could not stop themselves from giving a standing ovation to all the Star designers who walked down the ramp as the show concluded.

Visual orientation sample for Amazon.in

Outline a visual/banner with headline and body copy to promote the Clothing/Apparel category on Junglee.







ü   Category in clothing: Dresses
ü   Sub-category: Printed dresses.
ü    Graphic representation created in MS PowerPoint (shows a girl with an umbrella and drops of rain in prints falling over her – cropped images of actual prints of designs on dresses in the clothing section from amazon.in / girl picture from google images)
ü   Target Audience: Indian – I am talking about the current season – summer.
ü   Style: Printed styles – suitable for the summer season.
ü   Sub styles : categories within prints – Bohemian, Floral, Geometric, Digital (introducing an element of curiosity)
ü   Basic details of the category given – colors and variety.
ü    Navigation element -  included at the bottom of the page for the customer for easy access to the product listing.
ü    Size of the banner – is a bit bigger (couldn’t manage this part) – 960 X 720 pixels.
ü    I chose to design this particular theme as it is appealing to me – it is colorful and makes me curious as the prints appear on the droplets. The girl looks cheerful and ready to catch these printed droplets – shows that it is a welcome change. Also as I talk about the seasons, a rain is a welcome change during the hot summer months. The picture also shows a variety of prints and colors which also indicate that the product listing is good and big – as a serious online shopper would love to scout for more and more options before he/she can make the final purchase.

ü    For a new or a first time shopper, mentioning styles like – bohemian, geometric, digital or floral may arouse curiosity and may perhaps want to check out what these styles actually are.

Datamatics - Test for product description writing



Datamatics - Test for product description writing 

Product - Short-sleeve Henley Neck Kid’s T-shirt – Color: Turquoise (74 words) 



Summer’s gone and it’s time to welcome the monsoon! Your desire for comfortable, yet great looking T-shirts for your kid has turned into a reality. This well fitted, short-sleeved turquoise T-shirt from Henley is ideal for your kid’s next outing, a relaxed weekend or just as he plays another game of basketball. Just like our other products, this is also sure to give you 100% satisfaction guaranteed. What are you waiting for? Order now!

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Product - Maishaa Luxury Cotton Towel - Size: 59 Inches x 31 Inches; Color: White (71 words)
Your search for everyday luxury, soft and durable pure cotton towel is here. This towel is especially designed by Maishaa for your comfort and daily use. Fully machine washable feature of this towel makes its white color be retained; new as always. The brand Maishaa is always known for comfort and is available in various sizes, while this towel is in size 59 inches X 31 inches. Pamper yourself to luxury!
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