Outline a visual/banner with headline and body
copy to promote the Clothing/Apparel category on Junglee.
ü Category in clothing: Dresses
ü Sub-category: Printed dresses.
ü Graphic representation created in MS PowerPoint (shows a girl with
an umbrella and drops of rain in prints falling over her – cropped images of actual prints of designs on dresses in the clothing
section from amazon.in / girl picture from google images)
ü Target Audience: Indian – I am talking about the current
season – summer.
ü Style: Printed styles – suitable for the summer season.
ü Sub styles : categories within prints – Bohemian,
Floral, Geometric, Digital (introducing an element of curiosity)
ü Basic details of the category given – colors and variety.
ü Navigation element - 
included at the bottom of the page for the
customer for easy access to the product listing.
included at the bottom of the page for the
customer for easy access to the product listing.
ü Size of the banner – is a bit bigger (couldn’t manage this part)
– 960 X 720 pixels.
ü I chose to design this particular theme as it
is appealing to me – it is colorful and makes me curious as the prints appear
on the droplets. The girl looks cheerful and ready to catch these printed
droplets – shows that it is a welcome change. Also as I talk about the seasons,
a rain is a welcome change during the hot summer months. The picture also shows
a variety of prints and colors which also indicate that the product listing is
good and big – as a serious online shopper would love to scout for more and
more options before he/she can make the final purchase.
ü For a new or a first time shopper, mentioning
styles like – bohemian, geometric, digital or floral may arouse curiosity and
may perhaps want to check out what these styles actually are.
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